Marketing-Cloud-Account-Engagement-Consultant 試験問題を無料オンラインアクセス

Lenoxsoft wants to continue to use their existing forms. Marketing Cloud Account Engagement form handlers cannot be used due to the encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing forms to be created as prospects in Marketing Cloud Account Engagement with their Marketing Cloud Account Engagement campaign set to Salesforce connector. With this restriction outlines, Lenoxsoft wants to build an automated process with the following requirements: - New prospects are added to the New Lead engagement program and remain until they reach a score of 100 - Once prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program. Based on the above, which process should the Consultant recommend?

• A.Build a Dynamic List:: Prospect Campaign is :: Salesforce Connector and prospect score:: is less than::
  100, Action:: add to list.
• B.Build an Automation rule :: Prospect Campaign is :: Salesforce is:: Salesforce Connector and prospect score :: is less than :: 100, Action :: add to list
• C.Build an Automation rule :: Prospect Created Date ago is :: 100 :: and prospect score:: is less than :: 10, Action :: add to list
• D.Build a Segmentation rule :: Prospect Campaign is :: Salesforce Connector and Prospect Score :: is more than :: 100, Action :: add to list

You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?

• A.Create a form and enable progressive profiling
• B.Create a form handler for each white paper
• C.Create a form handler and enable progressive profiling
• D.Create a form per white paper and enable progressive profiling

While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?

• A.Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.
• B.Improve lead qualification efficiency by using automation rules to pass leads over to Sales.
• C.Create lead nurturing programs to help the Sales team nurture leads until their deals close.
• D.Refine scoring and grading models to only give the Sales team the most qualified leads.

LenoxSoft ' s marketing team wants to make it easier for prospects to manage to opt in and out of marketing emails.
What can they consider doing to accomplish this goal?

• A.Create a custom email preference center page.
• B.Minimize public lists used in marketing emails.
• C.Remove the global opt out link from marketing emails.
• D.Enable prospect resubscribe in Marketing Cloud Account Engagement Settings.

A Marketing Cloud Account Engagement customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Marketing Cloud Account Engagement form on their Marketing Cloud Account Engagement landing page using this layout template, the form doesn ' t appear.
What could be the issue?

• A.The landing page on a browser with the cookies cleared was not tested.
• B.The %%content%% variable tag in the layout template code was missing.
• C.The same layout template on both the form and the landing page was not used.
• D.The form HTML embed code in the layout template code was not used.