NPDP 試験問題を無料オンラインアクセス

You are hired as a new product development consultant by an established company that is having challenges with its new product development innovation initiatives. Upon observing the work practices across the company, you note an emphasis on individuals working alone, very little social interaction either at or outside of work, limited recignition of staff performance, and frequent criticism of failure. What specific area wolud you recommend as the primary focus for the company to improve its product innovation?

• A.Encouraging senior managers to get more involved in product innovation
• B.Developing a culture of innobation
• C.Better tools to assist in all aspects of product innovation
• D.An improved product innovation process, used by all staff

Which ideation tool used in new product development generates a graphical output linking various pieces of information, ideas and thoughts?

• A.Mind-mapping
• B.Brainstorming
• C.Brainwriting
• D.Delphi technique

Looking at Project Strategy Types: a product that is "Low" when looking how new to the firm it is and "Low" when considering its newness to the market is best known as which of the following product types:

• A.Cost Reductions
• B.Product Improvements
• C.New to the Company
• D.New to the World

The purpose of the Development Stage is to design the product.

• A.False
• B.True

In the management of product portfolio, it is important to:

• A.Place significant emphasis on products in the growth and maturity steges of the product life cycle
• B.Focus strongly on products in the introduction and growth stages of the product lige cycle
• C.Place significant emphasis on the product in the maturity stage of the product life cycle
• D.Have a good mix of products across the introduction, growth and maturity stages of the product life cycle