1Z1-1031 試験問題を無料オンラインアクセス

In a strong Client/Agency model, which role is the Data Steward predominantly communicating with?

• A.Audience Creation Specialist
• B.Program Manager
• C.Media Execution
• D.Web Developer
• E.Data Analyst
• F.Executive Sponsor

Your client deployed the BlueKai CoreTag across all pages of their website with the intention of collecting user level attributes for all users visiting their site in the DMP. The data taxonomy has been defined and proper data classification rules are in place. They are very interested in understanding unique user trends across all the categories in their private taxonomy over the past month and would like to see a daily breakdown of counts across each category in the taxonomy.
Which DMP report will allow you to produce this data?

• A.Provider Exchange report
• B.Site Hits report
• C.Provider Category report
• D.Provider Inventory report
• E.Schedule Hits report

Identify the reason that Media Click tags must be customized for every media creative when implementing Creative Tagging for Media Audience Analytics.

• A.The Advertiser ID and Placement ID must be hardcoded into every Media Click tag.
• B.The BlueKai Site ID is different for every Media Click tag.
• C.The click-through URL must be added to the Media Click tag.
• D.The DoubleClick Campaign Manager macros are different for every creative.

Your client has an account with Oracle - Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis.
What campaign solution and pricing model must you select?

• A.Media targeting | cost-per-stamp
• B.Email | auction
• C.Site optimization | flat fee
• D.Social | real-time bidding
• E.Search | % of spend
• F.Dynamic creative optimization | flat fee

Which report should you generate to find new audience categories that perform and behave similarly to those in the media campaigns that you have run?

• A.Campaign Activity Report
• B.Audience Usage Report
• C.Funnel Analysis Report
• D.Media Discovery Report
• E.Audience Discovery Report
• F.Buyer Exchange Report