MCE 試験問題を無料オンラインアクセス

The marketing manager wants to compare year-over-year lead generation.
Which report type delivers this information?

• A.Revenue Explorer Report
• B.Lead Performance Report
• C.Program Performance Report
• D.Leads by Revenue Stage

The communication limits for your Marketo instance are as follows:

Monica, a person in your database, received Email 01 from your instance at 8:00 this morning. She also qualifies for the audience of an email program scheduled to send Email 02 at 2:00 this afternoon. Email 01 and Email 02 are both non-operational.
Which statement is true?

• A.Monica will receive Email 02 at 2:00 pm but will not be eligible for any other emails sent today.
• B.Monica will not receive Email 02. She will be classified as bounced in the Email Performance Report.
• C.Monica will receive Email 02 at 8:00 am tomorrow (24 hours after the last email she received.) She will be classified as pending in the Email Performance Report until the email is sent.
• D.Monica will not receive Email 02. She will be included in the Blocked count on the email program control panel.

Which field should a marketer use to pause emailing to a lead?

• A.Blacklisted
• B.Marketing Suspended
• C.Unsubscribed
• D.Email Suspended

A U.S.-based organization does business internationally. The forms on the company website collect basic information: First Name, Last Name, Company Name, Country, and Email Address.
What needs to be done in Marketo to ensure legal requirements are met for handling leads in countries with double opt-in laws?

• A.Suppress all non-US respondents
• B.Add a checkbox with verbiage stating that by filling out the form, the lead consents to receive email
• C.Include an Unsubscribe link in all marketing emails
• D.Create the processes to abide by a country's SPAM laws

An engagement program to promote a new online training series has two objectives:
A "Haven't Attended" objective to get people who have never attended to sign up A "Continue" objective to get people who have previously attended to complete the training series Which two mechanisms of an engagement program are needed to ensure that the right people receive the right call to action? (Choose two.)

• A.A transition rule to push members from the "Haven't Attended" group to the "Continue" communication emails.
• B.Two streams: one to promote attendance and the other to encourage completion
• C.A transition rule to pull members from the "Haven't Attended" group to the "Continue" communications emails
• D.Two streams: one to add people to the program and the other to promote more new attendees