adwords-fundamentals 試験問題を無料オンラインアクセス

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

• A.The cost of the bid
• B.The profit derived from a paid click
• C.The bids of the next closest competitor
• D.The quality Score of the keyword

How can advertisers using click-to-play video ads grab the attention of their viewers?

• A.Deliver key messages early in the video ad.
• B.Use silent videos to focus attention on images.
• C.Use several lines of text on the opening image
• D.Use a standard banner as the opening image.

When setting up an AdWords account, choose your currency and permanent time zone carefully because:

• A.These cannot be changed once you've set up your account.
• B.Time zone and currency will impact ad position.
• C.Ads are only served in countries using the same currency as your account.
• D.By default, ads are only served in the same time zones as indicated in your account.

The primary function of the Google Website Optimizer is to:

• A.Optimize cost-per-click (CPC) bids based on conversion data.
• B.Optimize keywords based on the advertiser's landing page.
• C.Test versions of a website's content and layout.
• D.Test versions of an advertiser's ad text based on landing page data.

How often does the AdWords system run an auction to decide which ads to show on the Google search page?

• A.Once every two hours for a given keyword.
• B.Once every 24 hours for a given keyword.
• C.Every time a user enters a search query.
• D.Every time a new advertiser adds a keyword to an account.