adwords-fundamentals 試験問題を無料オンラインアクセス

You're managing a campaign where budget is unlimited as long as ROI is positive, but something still limits how much you're able to effectively invest. What is it? Choose the most closely related answer.

• A.The number of websites on the internet.
• B.Whether you're payment method is credit or debit.
• C.The number of tracking codes installed on your website.
• D.The value of traffic available for the keywords you're targeting.

What best describes Enhanced Cost-Per-Click (ECPC)?

• A.ECPC is the discount applied to your Max CPC to determine actual CP
• B.ECPC is a Quality Score boost for advertisers using ad extensions.
• C.ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion.
• D.ECPC is a separate bid set for ad groups using the Conversion Optimizer.

Which is a benefit that advertisers receive specifically from using managed placements?

• A.The option to run ads across the entire Google Display Network.
• B.The opportunity to advertise on websites outside of the Google Display Network it.
• C.The capability to run a report with screen shots of ads placed on relevant pages.
• D.The ability to set unique bids for particular placements.

What is a benefit of online advertising with Google AdWords?

• A.Ads are displayed to users who are searching for a particular product or service.
• B.Advertisers can identify the Internet Protocol (IP) address of users who are searching for products.
• C.Ads can include up to 50 characters for the first three lines of ad text.
• D.Advertisers can pay to place their websites in the natural search results.

A best practice for optimizing ad text is to:

• A.Use all capital letters to promote visibility.
• B.Include keywords from landing page Meta tags.
• C.Ensure the ad text is general enough to apply to an entire site.
• D.Test multiple variations in each ad group.