adwords-fundamentals 試験問題を無料オンラインアクセス

The main goal of automatic cost-per-click (CPC) bidding is to:

• A.Achieve the target ad position specified by the advertiser.
• B.Achieve the target average CPC specified by the advertiser.
• C.Generate as many clicks as possible within an advertiser's target budget.
• D.Generate as many conversions as possible within an advertisers target budget.

A bilingual user searches Google.com (the Google US domain) and has set Spanish as the proffered Google language. In order to target this particular user, which campaign language setting should an advertiser use?

• A.Portuguese
• B.English
• C.Bilingual
• D.Spanish

Ads often show on Google with a fifth line of ad text, which includes the city or region targeted by a campaign. One reason this occurs is because:

• A.One of the keywords in the campaign is the name of that country.
• B.The Internet Protocol (IP) address of the user is located in the city targeted by the campaign.
• C.The search query included the name of the city.
• D.The language preferences of the user assume a location.

Your agency won four new clients. Three have the potential to track conversions and may consider an unlimited budget if ROI is positive. Which three?

• A.Retail e-commerce selling luxury hats and tracking transactions
• B.Improve comedy group promoting a mysterious video with no immediate ways to interact
• C.Network security company tracking free trials, some of which convert to a purchase
• D.Custom-branded merchandiser tracking inquiries, some of which convert to a deal

Which are the required components of an ad group running on the Search Network?.

• A.Default bid, position preference, placements
• B.Text ad, keywords, default bid
• C.Placements, keywords, network targeting
• D.Frequency capping, daily budget, ad scheduling