SCMP 試験問題を無料オンラインアクセス

In the early stages of communication during a crisis, after communicating regret and concern, the next MOST important focus for communication is:

• A.placing the responsibility for the crisis on the appropriate party.
• B.describing the steps the organization is taking to address the situation now and in the future.
• C.communicating the facts that are currently available.
• D.indicating what the authorities are doing to address the crisis.

An important step in managing an organization's reputation is analyzing the relationship with stakeholders.
Which statement below BEST describes why this is done?

• A.To understand the attitude and engagement level each audience may have with the organization during a crisis
• B.To determine which stakeholders are a priority
• C.To have a clear understanding of the diversity of stakeholders and risks associated with each
• D.To determine the communication approach for each audience

Strategic alignment as a core concept in reputation management is defined as the degree of:

• A.Strategic awareness among key audiences of supportive behavior and understanding of the "how" and the "what" of a firm's strategic intents.
• B.Supportive behavior from employees needed to understand the "how" and the "what" of a firm's strategic intents.
• C.Supportive behavior among key audiences rooted in awareness and understanding of the "what" and the
  "why" of a firm's strategic intents.
• D.Knowledge among key audiences of supportive behavior and operational capacity needed to understand the "how" and the "why" of a firm's strategic intents.

A company has announced an initial public offering, which has resulted in multiple media outlets requesting interviews with the company's CEO. Which action should be taken FIRST before making a recommendation to the CEO?

• A.Decline all interviews until the initial public offering has concluded.
• B.Consult with company counsel, the underwriters, and the underwriters' counsel.
• C.Create a comprehensive Q&A anticipating all potential questions.
• D.Create a key message document that is aligned with the prospectus.

An effective crisis response strategy begins with:

• A.communication to the organization's employees.
• B.communication to the organization's public.
• C.an acknowledgement of the impact of the crisis.
• D.an explanation to news media outlets.