410-101 試験問題を無料オンラインアクセス

You are measuring the campaign effects for: the Store campaigns and offline events metrics.
What metrics should you measure for the Store Visit campaigns?
Select all that apply.
Choose ALL answers that apply.

• A.Revenue per user
• B.Impression
• C.Avg. Order Per User
• D.Reach
• E.CPC
• F.CPM

You are working with an environmental organization that seeks to protect, analyse and monitor the environment against misuse. In order to promote the organization's mission, you are tasked to publish content and run campaigns on Facebook, Audience Network and Instagram placements.
You are having issues as the ads are being shown on websites that do not align with the organization's mission.
You've also received complaints that your domain is being misrepresented.
What are some actions you can take in order to protect your organization's brand?
(Select 3 that apply)
Choose ALL answers that apply.

• A.You can add a .csv file with a list of all the websites you want to block.
• B.You can upload an HTML file to verify your domain.
• C.You can't block lists of websites for your campaigns.
• D.You can use DNS TXT record set up to verify your domain.
• E.You should add your domain URL as a list of verified domains.

An online membership site has built two different core/saved audiences in order to reach the same niche market through two different forms of segmentations.
Your social media manager has been running ads for 2 weeks, but it seems like one campaign is using 80% of the total budget.
When you compare both audiences, there is an 84% audience overlap.
What should you do next to optimize the campaign?
Choose only ONE best answer.

• A.You should stop using the audience where you are spending 20% of the budget.
• B.You should continue running the ads, as they are working properly.
• C.You should stop spending more money on the audiences where you have spent 80% of the budget.
• D.You should unify both audiences into one, as your ad sets are competing with each other.

You would like to optimize a 10 second long video creative for a new product. They video has the brand mentioned early on the video and your client wants you to optimize for CPVC.
Which objective should you select in your campaign?
Choose only ONE best answer.

• A.Video Views Objective
• B.Reach objective
• C.Video Completion Objective
• D.Brand Awareness Objective
• E.Video Engagement

An apparel brand is working with you as a buyer for their new product line launch.
They would like to reach an audience of 350,000 moms in 3 different cities. They've requested for you to optimize the campaign to maximize your budget based on CPM.
Your campaign has been running for 2 weeks with the following characteristics:
You have one campaign with reach objective
The campaign is running on Facebook and Instagram
CPM costs have been above what you expected
Your campaign is running a frequency of 1.3
What change do you make in order to lower CPM costs?
Choose only ONE best answer.

• A.You include Audience Network as an additional placement
• B.You delete Facebook placement
• C.There is nothing you can do to improve CPM costs
• D.You add another audience
• E.You delete Instagram from your placement
• F.You change the objective to engagement