200-101 試験問題を無料オンラインアクセス

An advertiser wants to conduct a multi-cell Brand Lift test. The cells are designed to help the advertiser understand whether adding Instagram Stories as a placement impacts brand awareness. The test is designed with the following:
* Facebook Feed + Instagram Feed
* Instagram Stories + Facebook Feed + Instagram Feed
* Automatic Placements
What should the analyst recommend based on the test results?

• A.Continue with the placement strategy for all cells with positive awareness lift
• B.Continue with the placement strategy for the cell with the highest positive statistically significant awareness lift
• C.Continue with the placement strategy for the cell with the highest positive awareness lift
• D.Continue with the placement strategy for all cells with positive statistically significant awareness lift

An advertiser is running an A/B test on Facebook with the goal of finding whether creative strategy A or B achieves the most conversions. What is the null hypothesis of this test design?

• A.Conversions (A) <> 0, Conversions (B) <> 0
• B.Conversions (A) = Conversions (B)
• C.Conversions (A) = 0, Conversions (B) = 0
• D.Conversions (A) <> Conversions (B)

An ecommerce brand plans on running a Conversion Lift test on a new media platform. The digital marketing team wants to reach existing customers who have purchased one of its products within the past year. To enable this targeting decision, the digital marketing team asks an analyst to provide a list of email addresses of customers who made a purchase in the past 365 days. The total count of these customers is 10,000,000.
The platform does not have a lift tool in production, so it recommends that the advertiser hold out 10% of the customer list to compare against the other 90%.
Which sampling methodology should the analyst use to most efficiently select the test/control groups?

• A.Simple random sampling
• B.Stratified random sampling
• C.Multistage sampling
• D.Cluster sampling

A medium-sized travel business executes a digital strategy with a focus on building brand awareness for its new travel package. The advertiser runs a 4-cell Brand Lift test comparing the Engagement objective against other objectives. Assume the following results:

What strategy is most efficient to achieve the KPI?

• A.Engagement objective
• B.Brand Awareness objective
• C.Traffic objective
• D.Reach objective

An analyst reviews Conversion Lift test results mid-flight and has the option to take action immediately. The conversion cycle for this advertiser is 14 days, and the advertiser is running a multi-cell Conversion Lift test with equal budgets between both cells:
* Strategy A: Auction buying; Automatic Placements
* Strategy B: Auction buying; Facebook News Feed only
After the first day, the results are as follows:
* Strategy A: Automatic Placements: 12 conversions
* Strategy B: Facebook News Feed only: 14 conversions
What should the analyst recommend?

• A.Shift budget toward strategy B to boost conversions
• B.Wait until the test is completed before taking any action
• C.Wait until the mid-point of the test before taking any action
• D.Stop the campaign due to low conversions