200-101 試験問題を無料オンラインアクセス

A brand needs to measure how frequency affects conversions and ROI. Currently the brand runs a campaign on 2x frequency for seven days. How should the brand set up a test to understand how frequency affects incremental conversions?

• A.A multi-cell A/B test: Cell 1 with a 2x frequency for seven days, Cell 2 with 4x frequency for seven days
• B.A Conversion Lift with 4x frequency for seven days
• C.A multi-cell Conversion Lift test: Cell 1 with a 2x frequency for seven days, Cell 2 with 4x frequency for seven days
• D.A Conversion Lift test with a 2x frequency for seven days

An analyst analyzes 1,000 Facebook video campaigns and calculates there is a correlation of r = 0.6 between view duration of a campaign and additional ad recall lift. What should the analyst tell the company about the relationship between view duration and ad recall lift?

• A.60% of campaigns with longer view durations had also higher ad recall lift
• B.There is 60% probability that longer view durations in a campaign leads to higher ad recall
• C.36% of the variation in ad recall can be explained by campaign's view duration
• D.40% of the variation in ad recall can be explained by campaign's view duration

An ecommerce brand is interested in understanding which approach delivers the highest ROAS. The advertiser is leveraging two distinct ad sets.
Ad Set A:
Budget: $100,000 Audience: Men, ages 45+ Creative: Product Focused
Ad Set B:
Budget: $120,000 Audience: Men, ages 18-44 Creative: Product Focused
Which two approaches could be recommended to analyze these campaigns? (Choose 2)

• A.Randomized control trials
• B.Segmentation analysis
• C.A/B testing
• D.Panel-based survey

A fashion retailer has recently developed a new creative strategy and has also seen a decrease in sales. It is interested in learning what may have contributed to the decline, and has kept its media buying strategy consistent year-over-year.
What test design should be used to address this business challenge?

• A.Multi-cell Brand Lift test with new and old creative strategies
• B.Single-cell Brand Lift test with the new creative strategies
• C.Single-cell Conversion Lift test with the new creative strategies
• D.Multi-cell Conversion Lift test with new and old creative strategies

A brand that has traditionally focused on TV campaigns has recently started advertising on digital channels like Facebook and YouTube. The brand manager has advised the company to invest in developing mobile-optimized creative and that its TV ads are too long to perform well online.
A post-campaign analysis was run to assess the relationship between complete video views and video duration in order to make the case that videos with shorter duration tend to achieve a greater number of complete views.
This scatter plot demonstrates the findings of the analysis.

How many of these data points are likely to skew the findings of this analysis?

• A.1
• B.3
• C.4
• D.2