1D0-623 試験問題を無料オンラインアクセス

A large paper products company has recently hired a new CEO She is blogging regularly on social media to discuss ways to improve products and reduce negative impact on the environment. Other leaders in the company have engaged in her blog discussions and shared with their departments. This behavior is known as:

• A.market repositioning
• B.executive buy-in.
• C.return on engagement (ROE)
• D.corporate reorganization

Which of the following is a benefit of social media auditing?

• A.Prevent bad data from entering the campaign decision making process.
• B.Compare your social media presence to your competitors.
• C.Focus efforts on only the most important social media sites.
• D.Maintain a specific style and tone in future social media posts.

In order to be considered as part of a brand's primary audience, a persona must be:

• A.considered a brand ambassador, a customer who regularly interacts with your brand and a returning customer.
• B.someone who is interested in the product, needs the product and is able to afford the product.
• C.a returning customer who shares the product with other users and who regularly interacts with your brand.
• D.someone who is interested in the product, wants to share the product with more users and is able to afford the product.

Allan works for an event planning company and is creating a curated content article about the ten best games for breaking the ice at parties. He has found articles on the Internet, describing various games, which he wants to incorporate into his own content Which of the following is a best practice for using curated content ethically?

• A.Create a new title, links to the original sources and add personal editorial comments
• B.Choose multiple articles, pull snippets from them and use one of the titles from the articles.
• C.Use the images and full text from the longest article, add personal editorial comments and create a new title.
• D.Use the full text from two articles, plus snippets from others with links to the original articles' Web sites

A small book publishing company wants to promote their titles through social media Which strategy would best support them?

• A.Auction signed copies of the books on retail shopping sites.
• B.Cultivate a relationship with an online book club to share announcements and offer free books
• C.Post videos of interviews with published authors bundled with "buy now" social commerce options.
• D.Offer low cost writing workshops scheduled as shareable events.