E3 試験問題を無料オンラインアクセス

WXY has been criticised by an activist shareholder for a lack of clarity in its formulation and implementation of strategy.
The activist shareholder states that WXY is confused as to the different levels of strategy and it has pointed to examples of inappropriate levels of management being held responsible for strategies that they do not control WXY has decided to use the categories, Corporate, Business and Functional to clarify its strategic processes.
Which of the following are Corporate strategies?
Select ALL that apply.

• A.WXY intends to replace its transport fleet every five years.
• B.WXY will invest in robotics to become the lowest cost producer in its industry.
• C.WXY intends to introduce improvements to its occupational pension scheme.
• D.WXY is to move its Head Office and manufacturing facilities from Europe to Asia.
• E.WXY is closing its data management business.
• F.WXY has improved the duration of its products' working lives to match its major competitor.

A leading retail chain is undertaking environmental scanning as it is concerned that it is becoming uncompetitive and profits have started to fall. The Board of Directors is concerned that it will need to have a viable strategy to present to its shareholders at the next annual general meeting, in order to prevent shareholders' protests.
The company has been reluctant in the past to offer an Internet shopping service. It now believes, however, that by offering this service and introducing customer relationship marketing (CRM), this will produce a strategy that will help it to improve its competitiveness.
Which of the following statements apply to CRM? (Choose all that apply.)

• A.In mature markets, existing customers provide the most likely source of future earnings.
• B.CRM is about marketing to customers to obtain their loyalty, so customer research is not needed.
• C.The CRM process needs to include increasing the range of products that will be offered to customers.
• D.CRM utilizes marketing resources to retain, rather than simply attract new customers.
• E.The company must be prepared to take customers' needs into account and be able to meet these needs.

NNN is a logistics firm that contracts with online retailers (clients) to deliver parcels containing customers' purchases, to customers' home addresses. NNN holds inventory of the most frequently ordered products at its warehouses.
According to industry research, most clients require the contractors to deliver the customers their purchases soon after they place their order. They are not concerned with the environmental impact of the logistics process. They require very competitive delivery prices from their contractors.
Customer research reveals that households dislike being asked to stay at home for an entire day because logistics firms are unwilling to commit themselves to a precise delivery time. This problem has led to a small number of cases of customers arriving at the warehouses of logistics firms demanding to take their purchases away with them. Most households do not consider the environmental policies or performance of the firms they buy from.
The logistics industry is very competitive and NNN wants to protect its existing contracts and to win more. It needs to focus its resources on the 'things that must go right' in order for it to succeed.
Which THREE of the following are Critical Success Factors (CSFs) for NNN?

• A.A car park and waiting room for customers at each warehouse.
• B.A comprehensive policy on emissions and Corporate Social Responsibility (CSR).
• C.Business processes that deliver to households at the promised time + or - 15 minutes.
• D.A shorter average time between receipt of an instruction from its client and delivery to the customer.
• E.Warehouses in areas of lowest feasible operating cost.

Communication is a critical element of the Organizational change process. Communicating the change vision is a component of Kotter's eight steps to transforming Organizations.
Which of the following statements support Kotter's component 'Communicate the change vision'?
Select ALL that apply.

• A.One-way communication is more powerful than two-way communication.
• B.Ensure the change message and vision are memorable and repeatable.
• C.Storytelling and symbolic actions are unnecessary.
• D.Unaddressed inconsistencies undermine the credibility of strategic communications.
• E.Face-to-face communications improve clarity of message.

Which of the following is NOT a fundamental principle specified in CIMA's Code of Ethics?

• A.Objectivity
• B.Confidentiality
• C.Sustainability
• D.Integrity