AD0-E560 試験問題を無料オンラインアクセス

A bank has a secure Marketo instance that can only be accessed via company VPN. All external user login is disallowed, preventing any unauthorized users from accessing information. The company is about to integrate a third-party database tool for data enhancement via API.
How would a Marketo administrator ensure that unauthorized access will not occur when adding the new integration?

• A.Enable IP Restrictions to allow only IP addresses from specified APIs to access the Marketo instance
• B.Restrict API access to a specific geographic region
• C.Create a Custom Service for use with the REST API, ensuring that data is protected when at rest
• D.Restrict user login to SSO only, preventing any non-API user from accessing the Marketo instance

What is the primary purpose of a lifecycle model in Marketo?

• A.To create customer satisfaction surveys
• B.To automate email campaigns
• C.To enhance deliverability of marketing emails
• D.To manage lead progression through predefined stages

An Adobe Marketo Engage Architect needs to audit an existing Marketo Engage instance. Upon inspection, more than 1,000 fields that only live in Marketo Engage were created for a single use to collect information for a specific event, or ask a specific question during the registration of an event.
What should the architect recommend to their client regarding field creation best practices?

• A.Create a set of temporary person fields (temp_string 1, temp_string 2, temp_date 1, temp_date 2) and utilize those fields on a local form for every event that requires custom questions. Add them to a static list if data needs to be retained. Clear the data from the temporary fields at the end of the event for utilization by another program.
• B.Create a set of temporary program member fields (PMCF String 1, PMCF String 2, PMCF Boolean 1, PMCF Boolean 2) and utilize those fields on a local form for every event that requires custom questions. Add them to a static list if data needs to be retained.
• C.Create a set of temporary program member fields (PMCF String 1, PMCF String 2, PMCF Boolean 1, PMCF Boolean 2) and utilize those fields on a local form for every event that requires custom questions. No additional action is needed to retain the data.
• D.Create a new unique field for every event or custom question to ensure data accuracy and retention.

A marketing team wants to modify their sales process to add an extra step where CRM-based operators will qualify leads before passing them to field sales agents. The marketing team needs guidance since this is a new function for them, but they cannot spend much time updating Marketo since SDR reps are being hired in two weeks.
Which step is essential before this change goes into effect?

• A.Check that the database size will still be compliant with the expected volume of new leads that the SDRs will manage
• B.Check existing nurture programs, and advise the business of overlapping areas between SDR involvement and automated nurtures
• C.Create a new lead scoring model before hiring SDR reps
• D.Review the existing lead segmentation and lead routing automations, and edit them so alerts will be sent to SDRs instead of sales managers

A multinational organization migrated to Marketo Engage 4 months ago. On average, they send 350,000 emails per month and have good email engagement rates, but they want to improve deliverability. An initial review of their Marketo Engage implementation identified that SPF and DKIM has been configured and is verified.
Which two recommendations would be made for improving the company's deliverability? (Choose two.)

• A.Implement a bounce management program in Marketo Engage to proactively suspend records who bounce multiple times
• B.Set up DMARC reject policy to prevent unauthorized sending from the company's domain
• C.Move to a dedicated IP address for easier monitoring and resolution of delivery issues
• D.Create a suppression smart list for invalid and suspended people and exclude this smart list from all cohorts
• E.Reduce the number of links and images in email assets to prevent them from being seen as spam