9A0-412 試験問題を無料オンラインアクセス

An analyst has the following metrics available for a retail site:
- Revenue
- Orders
- All Visits
- Internal Search Visits
- Internal Searches
- Cart Adds
Which calculated metric should the analyst create to report on the internal search conversion rate for purchases?

• A.Internal Search Visits/Revenue
• B.Internal Searches/Cart Adds
• C.Orders/Internal Search Visits
• D.Cart Adds/Internal searches

Site visitors must perform the following steps to complete a full conversion:
1. Start a registration form
2. Complete the registration form
3. Purchase a software package
4. Download the software package
The following variable are available in the company implementation:
Event1: form start
Event2: form complete
Event3: download
Purchase event
Campaign
Products
eVar1: from name and step
eVar2: download name
Orders
What action should the analyst take to analyze the path to conversion shown?

• A.Build a custom event funnel
• B.Build the marketing channel report with final conversion rate
• C.Build a next page report
• D.Build a PathFinder report

An analyst wants to set up a monthly revenue target for search engines from Google - Russia within a calendar year. How should the analyst set target value by month?

• A.Select granularity 'monthly" and add target value by month
• B.Select granularity "monthly", add target value, and divide target by 12
• C.Select granularity "entire period" and add target value by month
• D.Select granularity "entire period", add target value, and divide target by 12

An analyst needs to configure an Affiliate marketing channel within the Marketing Channel Processing Rules. Traffic from this channel uses the "source" and "campaign_name" query parameters. The "source" query parameter is used by other marketing channels. Traffic from the Affiliate marketing channel this query parameter with a value that starts with "aff". Affiliate traffic may NOT have a defined value for "campaign name".
How should the analyst configure the processing rule so that any hits from affiliate are added to the Affiliate marketing channel?

• A.Hits where the "source" and "campaign_name" query parameters exist
• B.Hits where the "source" query parameter starts with "aff"
• C.Hits where the "source" query parameter starts with "aff" and the "campaign_name" exists
• D.Hits where the 'campaign_name" query parameter starts with "aff"

An analyst is building a dashboard in Microsoft Excel using Adobe Report Builder and needs to pull page views by day for mobile visits from natural engines. Segments have already been created an Adobe Analytics for the following:
- Visits from Natural Search Engines
- Visits from Mobile Devices
How should the analyst apply, segments to the Adobe Report Builder request for page views for mobile devices from natural search engines?

• A.Use segment stacking in Adobe Report Builder to combine the two segments above
• B.Pull an Adobe Report Builder request for both segments and take the difference of the results
• C.Pull an Adobe Report Builder request for both segments and add the results
• D.Use a new segment that combines mobile and natural search visits