CBM 試験問題を無料オンラインアクセス

What refers to combination in one organization of successive stages of production; each stage of production uses as its inputs the production of the preceding stage and produces inputs for the following stage?

• A.long-linked technology
• B.reconciling technology
• C.chain of support technology
• D.shackling technology

Costs that are associated with efforts to ensure conformance to requirements, generally through measurement and analysis of data to detect non-conformances are called:

• A.Prevention cost
• B.Internal cost
• C.Training cost
• D.Appraisal costs

Greenmail, which is like blackmail, occurs when:

• A.head off a possible takeover, management offer to pay greenmail, buying the stock owned by the potential raider at a price above the existing market price
• B.potential acquirer buys a block of stock in a company
• C.All of the above
• D.the target company's management becomes frightened that the acquirer will make a tender offer and gain control of the company

Database marketing offers companies for which of the following four abilities?

• A.Addressability, Measurability, Flexibility, and Accountability
• B.Attainability, Measurability, Litheness, and Accountability
• C.Addressability, Expressiveness, Flexibility, and Accumulation
• D.Addressability, Measurability, Flexibility, and Reproduction

Form of defensively oriented public relations that deals with developments having negative consequences for the organization, this is called:

• A.Upbeat marketing public relations
• B.Proactive marketing public relations
• C.Immediate marketing public relations
• D.Reactive marketing public relations