PCM 試験問題を無料オンラインアクセス

The second step in the marketing research project involves

• A.implementation.
• B.analysis.
• C.design.
• D.defining.
• E.data collection.

Which of the following pricing strategies is oriented toward customers?

• A.A strategy that delivers quality products at lower prices and helps capture market share
• B.A strategy that emulates competitors' pricing strategies
• C.A strategy that prices products above that of competitors' offerings
• D.A strategy that is primarily aimed at adding value to a company's products or services
• E.A strategy that focuses on producing a specific return on investment

Which of the following would a firm be likely to do at the implementation stage of its marketing strategy?

• A.Use the company's mission statement to guide the SWOT analysis for the firm
• B.Introduce ethical statements in the firm's mission or vision statements
• C.Evaluate managerial actions from the standpoint of ethics
• D.Evaluate its choice of target market and advertisements to ensure that it does not encounter ethical issues
• E.Check whether potential ethical issues identified during the planning stage have been addressed

Which list below presents the hierarchy of needs in its correct order, beginning with the lowest level need to the highest level need?

• A.personal, social, physiological, psychological, and safety
• B.self-actualization, personal, social, safety, and physiological
• C.safety, physiological, safety, and self-actualization, and personal
• D.physiological, safety, love, esteem, and self-actualization
• E.safety, personal, self-actualization, physiological, and social

In a(n) _____ search for information , a buyer examines his or her own memory and knowledge about a product or service, gathered through past experiences.

• A.internal
• B.generic
• C.informed
• D.external
• E.perceived