PCM 試験問題を無料オンラインアクセス

_____ involves a process of defining the 4P variables so that target customers have a clear, distinctive, desirable understanding of what the product does or represents in comparison with competing products.

• A.Competitive positioning
• B.Relative positioning
• C.Value proposition
• D.Selective perception
• E.Market positioning

Which of the following is true of packaging a product?

• A.The secondary and primary packages of a product are interchangeable.
• B.Changing or updating a product's package is different from method to reposition a product.
• C.Product repositioning is a cheaper way to attract a new target market than updating a product's packaging.
• D.When products remain untouched, changing their package invariably induces distrust in customers.
• E.Consumers are tempted to try products in new packaging.

_____ risks are those risks associated with the way people will feel if the product or service does not convey the right image.

• A.Psychological
• B.Performance
• C.Safety
• D.Physiological
• E.Social

Jim, an entrepreneur, writes funny comic strips and posts them on facebook and twitter. He has a large fan following and he uses many of his innovative, entrepreneurial and cutting edge ideas in his comic strips. Jim is an example of a _____.

• A.lagger
• B.bonder
• C.creator
• D.sharer
• E.professional

Kreme, a biscuit manufacturer, offers retailers a 20% discount on its latest product, Coco-Bite. The discount offer comes with a rider that retailers have to feature the product in their promotional material. Kreme is offering a(n) _____ to its retailers.

• A.advertising allowance
• B.cash discount
• C.seasonal discount
• D.slotting allowance
• E.cumulative quantity discount