PCM 試験問題を無料オンラインアクセス

Which of the following is true of department stores?

• A.They exclude stocking private-label merchandise.
• B.They are retailers that carry a limited variety of goods.
• C.They offer little or no assortment of merchandise.
• D.They don't offer customer services.
• E.They organize their stores into distinct sections for displaying merchandise.

Which of the following is a key difference between B2B and B2C buying processes?

• A.Unlike B2B, B2C buying requires formal orders from the buyer.
• B.Unlike B2C, B2B buying decisions are made by families or individuals.
• C.Unlike B2C, B2B decisions do not require a great deal of consideration.
• D.Unlike B2B, B2C buying process starts with need recognition.
• E.Unlike B2B, B2C has a relatively less formal alternative evaluation step.

Sunshine Foods Inc., an international fast-food chain, allows JP Inc. to use its logo and operate a retail outlet in the name of Sunshine Foods for a specified fee. Sunshine Foods also provides JP Inc. with assistance in relocating and establishing the outlet. This type of arrangement is known as _____.

• A.foreign direct investment
• B.licensing
• C.franchising
• D.a joint venture
• E.a liability partnership

Sandra has been using her Xapa-6, a six-year old phone model from Keto, for the past four years. Despite several other releases from Keto and advancements in mobile phone technology, Sandra hasn't switched to a newer model. In this scenario, Sandra is one among the _____.

• A.early adopters
• B.laggards
• C.late majority
• D.early majority
• E.innovators

_____ is a communication used to prompt repurchases, especially for products that have gained market acceptance and are in the maturity stage of their life cycle.

• A.Reminder advertising
• B.Persuasive advertising
• C.Informative advertising
• D.Institutional advertising
• E.Product advertising